How to travel like an aviation branding and design expert

Publication

Bloomberg Pursuits

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Writer:
Lebawit Lily Girma
Date:
12.7.25

The One Piece of Gear That Makes Adventure Travel More Relaxing

Outdoor enthusiast Edmond Huot shares lessons from the road as an airline branding expert and lifelong aviation geek.

Lebawit Lily Girma February 28, 2025 at 11:26 AM EST

Huot with his favorite souvenir—a mahogany Concorde.

Source: Edmond Huot

At Bloomberg Pursuits, we love to travel. And we always want to make sure we’re doing it right. So we’re talking to road warriors to learn about their high-end hacks, tips and off-the-wall experiences. These are the Distinguished Travel Hackers.

Edmond Huot makes a living helping airlines define their look and feel. As chief creative officer and founding partner of New York City-based digital marketing agency Forward Studio, he leads on livery design for airlines, which means choosing everything from the exterior paint color on planes to fonts—sometimes he’ll even be charged with choosing a name.