Concept Broadsheet

What we did

We worked with a financial services client to help them explore a range of visual themes and expressions. Our approach differed slightly from the typical presentation board format, with our designers instead producing several large-format broadsheets. Each had its own brand theme and distinctive graphic look, utilizing type, imagery, color, and iconography to help bring the direction to life. The presentation was also intended to be more intimate with a tactile, "hands-on" approach requiring the client to interact with the piece, flipping through each double-page spread.
Brand Development
Design & Development
Design Sprints

Images from the project

Concept Broadsheet Cover Stacks mockup design by Edmond Huot and Alfredo Maldonado
Concept Broadsheet Stealth salon chair design. by Edmond Huot and Alfredo Maldonado
Concept Broadsheet Typography spread with large C designed by Edmond Huot and Alfredo Maldonado
Concept Broadsheet Color cover book designed by Edmond Huot and Alfredo Maldonado
Concept Broadsheet salon render by Edmond Huot
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Project Considerations

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