Island Air

What we did

Island Air is a commuter airline based in Honolulu that operate scheduled inter-island passenger service in Hawaii. Forward Studio was asked to help groom the airline for imminent sale to billionaire Larry Ellison, co-founder of Oracle corporation. Our team worked intensively over a three week period to quickly reimagine the airline as a vibrant and dynamic player. The overall project then expanded into a year-and-a-half-long journey in which we championed an extensive range of marketing initiatives including - identity, branding, aircraft livery, environmental design, PR, and advertising.
Brand Development
Livery Concepts & Rendering
Naming & Identity
Design Guide

Images from the project

Island Air Moodboard
Island Air logo
Island Air design vocabulary
Island Air Flying leis
Island Air concept notebook
Island Air Brand imegary
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Island Air polaroid collections
Island Air plane angle shot
Island Air Tags
Island Air news sheet
Island Air tickets
Island Air plaroid collections
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Project Considerations

Island Air check in render
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Island Air Website on macbook
Island Air street ad mockup
Island Air Lounge interior render
Island Air Magazing mockup
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