Island Air

What we did

Island Air is a commuter airline based in Honolulu that operate scheduled inter-island passenger service in Hawaii. Forward Studio was asked to help groom the airline for imminent sale to billionaire Larry Ellison, co-founder of Oracle corporation. Our team worked intensively over a three week period to quickly reimagine the airline as a vibrant and dynamic player. The overall project then expanded into a year-and-a-half-long journey in which we championed an extensive range of marketing initiatives including - identity, branding, aircraft livery, environmental design, PR, and advertising.
Brand Development
Advertising
Livery Concepts & Rendering
Naming & Identity
Production
Design Guide
Island Air Moodboard design by Edmond Huot
Island Air logotype design by Edmond Huot
Island Air Leis Icon red, yellow, orange design by Edmond Huot
Island Air design vocabulary typography and iconography by Edmond Huot
Island Air Flying leis ad design by Edmond Huot
Island Air concept notebook sketches of livery and concept by Edmond Huot
Island Air Brand imagery with images of islanders design by Edmond Huot
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Island Air polaroid collections of island story in Hawaii by by Edmond Huot
Island Air aircraft livery image of the logo  design by by Edmond Huot
Island Air airline bag tags mockups for the airline design by Edmond Huot
Island Air news sheet mockup of Hawaii airline design by Edmond Huot
Island Air airline tickets mockups design by Edmond Huot
Island Air Polaroid collections of stories in Hawaii by Edmond Huot
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Project Considerations

Island Air airline check in render design by Edmond Huot
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Island Air MacBook Website Mockup design by Edmond Huot
Island Air street ad mockup design by Edmond Huot
Island Air airline Lounge interior render design by Edmond Huot
Island Air airline Magazine mockup design by Edmond Huot
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