UATP

What we did

Founded in 1936, UATP has garnered recognition as a trailblazer in the global travel payments industry. In response to evolving customer demands within the dynamic 21st-century marketplace, UATP sought Forward's expertise to reimagine its brand transformation. This initiative aimed to redefine UATP as a fintech services brand capable of catering to its existing clientele while also meeting the demands of emerging customer segments.

Research and Workshops

Brand Development

Design & Development

UI Design

UX Design

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Project Considerations

"Forward Studio initiated a comprehensive rebranding effort, which involved executive interviews, market research, and benchmarking. After defining a bold brand story, we swiftly implemented a fresh design language across all company touchpoints to breathe life into the updated brand."

Edmond Huot

Partner, CCO Forward Studio

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