Fast Lane Club

What we did

Tailwind's Fast Lane Club is the airline's signature loyalty program designed to provide a "members-only" experience with a range of savings and benefits. Forward Studio was asked to develop a brand identity for the program that would help compliment and elevate the airline's overall brand experience.
Brand Development
Logo Design
Naming & Identity

Images from the project

Fast Lane Club Logo
Fast Lane Club Logo on NYC Skyline
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Project Considerations

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