Paragon Pharmacy

What we did

Paragon Pharmacy is a national operator of retail pharmacy stores in Canada. The company operates retail pharmacy stores and also offers vitamins, supplements, aromatherapy, and health & body care through its natural health and wellness services division. Forward Studio was asked to help groom the organization's brand with a range of marketing and customer touchpoints including identity design, store concept design, and overall look and feel.
Brand Development
Naming & Identity
Advertising

Images from the project

Paragon Pharmacy 360 insurance
Paragon Pharmacy our brand
Paragon Pharmacy all better now
Paragon Pharmacy logo and icons
Paragon Pharmacy Brand Typography
Paragon Pharmacy Friendly pharmacy brand
Paragon Pharmacy brand colors
Paragon Pharmacy images
All better now
Paragon Pharmacy logo
Paragon Pharmacy Coming soon brand
Paragon Pharmacy Magazine
Paragon Pharmacy brand materials
Paragon Pharmacy space design
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Paragon Pharmacy daylight Frontal entrance
Paragon Pharmacy Night time entrance
Paragon Pharmacy interior store
Paragon Pharmacy Mall entrance
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Paragon Pharmacy ads
All better Icon
Paragon Pharmacy Iconography
Paragon Pharmacy coupons
Paragon Pharmacy discounts
Paragon Pharmacy discounts ads
Paragon Pharmacy Neighbor coupon
Paragon Pharmacy ad
Paragon Pharmacy horizontal ads
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Project Considerations

We were asked by a private equity group to help groom Paragon Pharmacy for acquisition. The goal was to transform the pharmacy organization into more of a brand that communicated a range of desired attributes such as scale, vision, and service. Shortly after the assignment was completed, Shoppers Drug Mart - a national pharmacy chain with more than 1,300 locations across Canada - acquired Paragon's 19 retail pharmacies and three central fill pharmacies in British Columbia, Alberta, and Manitoba.

Edmond Huot

Chief Creative Officer / Forward Media

Paragon Pharmacy website mockup
Paragon Pharmacy website mockup
Paragon Pharmacy rewards card
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