Paragon Pharmacy

What we did

Paragon Pharmacy is a national operator of retail pharmacy stores in Canada. The company operates retail pharmacy stores and also offers vitamins, supplements, aromatherapy, and health & body care through its natural health and wellness services division. Forward Studio was asked to help groom the organization's brand with a range of marketing and customer touchpoints including identity design, store concept design, and overall look and feel.
Brand Development
Naming & Identity
Advertising
Paragon Pharmacy 360 insurance targeted advertisement by Edmond Huot
Paragon Pharmacy our brand social media strategy by Edmond Huot
Paragon Pharmacy all better now social media strategy by Edmond Huot
Paragon Pharmacy logo and iconography in various colors by Edmond Huot
Paragon Pharmacy Brand design elements and tone of voice design by Edmond Huot
Paragon Pharmacy Friendly pharmacy brand tone of voice by Edmond Huot
Paragon Pharmacy brand colors language design by Edmond Huot
Paragon Pharmacy brand imagery for interior decor design by Edmond Huot
All better now tone of voice by Edmond Huot
Paragon Pharmacy logo design by Edmond Huot
Paragon Pharmacy targeted brand design iconography, color and e Marketing design by Edmond Huot
Paragon Pharmacy Magazine cover design by Edmond Huot
Paragon Pharmacy brand materials for interior design of locations selected by Edmond Huot
Paragon Pharmacy interior space design renders for pharmacy locations by Edmond Huot
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Paragon Pharmacy daylight exterior Frontal entrance design by Edmond Huot
Paragon Pharmacy Night Exterior Frontal entrance of location render design by Edmond Huot
Paragon Pharmacy interior design render design by Edmond Huot
Paragon Pharmacy Mall interior space entrance design by Edmond Huot
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Paragon Pharmacy targeted advertisement design with smiling child by Edmond Huot
All better Icon
Paragon Pharmacy Iconography
Paragon Pharmacy coupons
Paragon Pharmacy discounts
Paragon Pharmacy discounts ads
Paragon Pharmacy Neighbor coupon
Paragon Pharmacy ad
Paragon Pharmacy horizontal advertisements banner design by Edmond Huot
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Project Considerations

We were asked by a private equity group to help groom Paragon Pharmacy for acquisition. The goal was to transform the pharmacy organization into more of a brand that communicated a range of desired attributes such as scale, vision, and service. Shortly after the assignment was completed, Shoppers Drug Mart - a national pharmacy chain with more than 1,300 locations across Canada - acquired Paragon's 19 retail pharmacies and three central fill pharmacies in British Columbia, Alberta, and Manitoba.

Edmond Huot

Chief Creative Officer / Forward Media

Paragon Pharmacy MacBook website mockup UI UX design by Edmond Huot
Paragon Pharmacy MacBook website mockup UI UX Design by Edmond Huot
Paragon Pharmacy Various Rewards card mockup design by Edmond Huot
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