What we did

Our studio was asked to help imagine and design an airline start-up from its inception. The initial inspiration and concept for the brand rallied around thematic storytelling rooted in iconic Canadian motifs, graphic symbols, and a bold yet esteemed color story.
Concept & Naming
Design & Development

Images from the project

Maple renderflying over the clouds
Maple brand moodboard
Maple logo
Maple is our nature to fly  language
Maple icon
Maple brand vocabulary
Maple design elements
Maple woman looking to plane window
Maple the customer journey
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Maple portable devices website mockup
Maple credit card
Maple shirt desin
Maple check in signage
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Maple street ads side by side
Maple stacked brand books
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Project Considerations

"Our challenge was to articulate a design and brand expression for Maple that conveyed a distinctive Canadian sensibility without appearing visually heavy-handed or cliche."

Edmond Huot

Partner, CCO Forward Media

side view of maple's plane design
Maple plane renders top and bottom
Maple plane profile view
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Maple jacket design
Maple flight attenednt uniform design
Maple Lounge's Kitchen
Maple Lounge interior design
Maple red notebook
Maple Icon interior cabin design
Maple Tasty To Go boxes
Maple flag design
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Maple red billboard design
Maple Baggage claim ads
Maple white van with logo and icon
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